Fashion Lolita appeared in Japan and became the incredible subculture popular these days. The costume of “Lolita” as a rule, consists of a skirt or dress knee length, headdress, blouse and high heeled shoes (or – boots on the platform). Incidentally, the name “Lolita” has no direct relationship to the novel by Vladimir Nabokov. Rather, it is just an image, without the emphasis on inner life or lifestyle. Well, it seems that fashion conquers other countries – Mexico, Lolita, more and more.