The other day, the residents of Milan witnessed an unusually strange incident. Giant black asphalt submarine U-turn on one of the central streets of the city and even damaged a parked car. The townspeople listened in amazement explanation sailors in wet suits and, of course, photographed place of the emergency. But what was it really?
It turned out that it was a kind of advertising campaign, held a large Italian insurance company. Submarine in the center of the insurers placed to show that “everything can happen, anything” – this motto was the motto of the action.
In the action was attended by actors who portrayed the rescuers, motorists stranded on the fault location, correspondents and crew of the submarine.