In the framework of strong competition and modest budgets are always resolved at the most imaginative ideas. Enough and imagination, and courage to implement the project or unusual promotions. For example to turn upside down the whole store, as did the Gap. Or rename the entire network in simpson Kwik-E-Mart, as did 7-Eleven.
Some store brands continuation and obvious embodiment of the marketing policy, Swarovski, for example, made ​​his store from the crystals. A store bags Freitag, who make from used tarpaulin, built from discarded shipping containers.